COMPASS REAL ESTATE
Phone:
(410) 429-7425
A private introduction. A more informed next move.
Your home deserves a deliberate introduction. A Compass Private Exclusive allows our team to introduce your property to agents across the Compass brokerage network and their buyers before a broader public launch. It creates an opportunity to generate early interest and explore pricing without accumulating public days on market or a public price-reduction history during the private phase.
We turn that opportunity into a property-specific strategy. We use early feedback to evaluate positioning, refine the presentation, and help you decide when to reach a wider audience. Whether you are completing preparations, prioritizing discretion, or working toward a particular timeline, the approach starts with your circumstances—not a predetermined launch date.
PHASE 1
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
PHASE 2
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
PHASE 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages.²
Higher Closing Price
Faster to Contract
Less Likely to Drop in Price
CONTACT the HOUSECATS company
The Compass Private Exclusive program is not available in all markets and local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the program is available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
2. The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.